July 23 2008

Entrepreneur of the Year canidate uses Pinnacle Cart

Todd Chism - PatioShoppers.comCongratulations to Todd Chism for being selected as one of the top 5 canidates for Entrepreneur Magazines Entrepreneur of the Year. His business, patioshoppers.com currently has 7 employees and is projecting 4 million in sales for 2008. And of course he’s using Pinnacle Cart as his eCommerce Platform.

“PatioShoppers opened business as a small independent patio umbrella dealer and sold over $1 million within the first 13 months to become one of the largest and most successful specialty umbrella dealers online,” says Todd. “From inception, we have moved into many other outdoor furnishings categories, including cushions, heaters, furniture and more. With our recent launch of a specialty niche patio heater site, we are working to build our online presence.”

To cast your vote and learn more about Todd, direct your browser to http://www.entrepreneur.com/eoy/chism.aspx

July 19 2008

Helpful Tool for Google Adwords

Google AdWords EditorAdWords Editor is a free Google application for managing your ad campaigns. Use it to download your account, update your campaigns with powerful editing tools, then upload your changes to AdWords. Make bulk changes (such as updating bids or adding keywords) in just a few steps. Works with both PC and MAC.

July 14 2008

Google Analytics: Interpreting and Acting on Your Data

Great video providing you information about Google Analytics and how you should react to it. If you need assistance setting up Google Analytics on your site, check out this article in our knowledge base.

 

July 02 2008

Creating a Favicon

faviconsFavicon (short for Favorites Icon) is a feature that makes it possible to associate a special logo or other small graphic with a web page. The favicon is usually displayed next to the web site address. Much like the way shortcut icons are used on the computer desktop to distinguish computer programs and files, favicons can be used to personalize or brand your web sites.

Creating your own Favicon

To create a favicon you will need a decent graphic editing program. What you need to remember is keep it 16×16 pixels and name it favicon.ico. Create the icon image however you wish. Using your company’s initials works well. Keep it simple. Also it will need to be in the root folder of your domain. If it is located somewhere else you can specify a location with these strings in between your <head> and </head> code on your web page:

<link rel=”shortcut icon” href=”http://yoursite.com/favicon.ico” type=”image/x-icon” />

<link rel=”icon” href=”http://yoursite.com/favicon.ico” type=”image/x-icon” />

Using other Programs to create your Favicon

Here is a great site that will help you create one free of charge http://www.genfavicon.com/

Here is another http://www.favicon.cc/

July 02 2008

Google Analytics - Who should use it?

Google AnalyticsAs Google themselves so eloquently state “Google Analytics is an online facility for obtaining traffic analysis of your website”. Which really means Google Analytics is a fantastic tool for looking the behavior patterns of visitors that come to your store. Not only does it provide website owners what visitors did, but it also tells them where they came from, what terms they entered to find the site, how long they stayed, what keyword terms converted to a sale, what pages they left on, and all kinds of great information. Best of all Google provided you this information free of charge. You just need to add a little piece of code to the footer of your site to start the tracking and login to Google to run your reports. So who should use it?? Really everyone that is interested in obtaining visitor information, which really should be any business. Is there a downside? Of course. Google collects that information and stores it on their servers, which for most businesses isn’t that big of a deal but some companies may have an issue with it. If you don’t want to use Google Analytics you can always use the web log analytics package provided to you through our Plesk control panel or though most hosting companies.

For information on adding Google Analytics to your cart click here

 

July 02 2008

Need a logo on the cheap?

Logo CreatorEvery business needs a good website, and every good website needs a professionally designed logo to accompany it. While most businesses understands the need to have a clean, professionally designed logo, they simply can’t afford it.  Enter the Logo Creator from Laughing Bird Software. Choose from a professional portfolio of glossy, stylish logo designs that you can modify and customize yourself… for far less than what a logo design firm will charge. They offer many different version of the software and for the most part it seems pretty easy to use. Price starts at around $29.95.

Don’t want to create your own design? I’d suggest trying the folks at Logo Design Pros. Their base packages start at around $199 for 4 designs created by 2 designers. Not a bad price when you look at the quality of their work.

July 02 2008

PCI Compliance Part I – What is it and do I need it?

PCI ComplianceFor those of you that don’t know, PCI DSS is the Payment Card Industry’s (PCI) Data Security Standard. Which essentially is the standard created by the credit card industry to protect consumers against credit card and identity theft. I think we call all universally agree that creating a standard for managing and securing customer data is a great idea so I’m not going to get into the pros and cons of the concept of PCI, but I do have a beef with the way compliance is currently being done. Before I get into that let me give you the 30 second history on PCI DSS.

The beginnings of the program can be traced back to completely separate security standards created by VISA, MasterCard, American Express and Discover. Each program had its own set of rules and regulations that merchants had to adhere too. The Payment Card Industry Security Standards Council (PCI SSC) was formed with the intent of creating a universal standard for securing data and on December 15th, 2004 the newly formed entity released its uniform set of standards which became what we now know as PCI DSS.

Without getting into too much detail there are essentially 4 different levels of PCI compliance, with most merchants falling into level 4.

Here’s the breakout:

Level 1 - Any merchant - regardless of acceptance channel - processing over 6,000,000 Visa transactions per year. Any merchant that has suffered a hack or an attack that resulted in an account data compromise. Any merchant that Visa, at its sole discretion, determines should meet the Level 1 merchant requirements to minimize risk to the Visa system. Any merchant identified by any other payment card brand as Level 1

Level 2 - Any merchant processing 150,000 to 6,000,000 Visa e-commerce transactions per year.

Level 3 - Any merchant processing 20,000 to 150,000 Visa e-commerce transactions per year.

Level 4 - Any merchant processing fewer than 20,000 Visa e-commerce transactions per year, and all other merchants processing up to 6,000,000 Visa transactions per year.

The current version of the standard specifies 12 requirements for compliance, organized into 6 logically related groups, which are called “control objectives.” You can verify these requirements by doing a “self-assessment” or though one of many Qualified Security Assessors (QSAs). The good news is these QSA’s will walk you through the compliance process, step-by-step. I’ve personally gone through the compliance process with two rather large QSA’s, Control Scan and Scan Alert for a couple of reasons. For starters I wanted our company to be better educated on the process so we could answer any questions that our customers may have as they become compliant, but also I wanted to better understand the dreaded “false positive” syndrome surrounding compliance.

Stay tuned for my experiences in PCI Compliance part II!